Meghan Markle’s latest project, American Rivera Orchard, has stirred up excitement within the market, particularly with the launch of her new lifestyle brand on March 14. The Duchess of Sussex took a strategic approach by sending out 50 jars of jam to friends and influencers, who then shared images of these chic products online. This move had a direct impact on the sales of King Charles’ range of jams, with his strawberry jam selling out on the Highgrove website shortly after Meghan’s products gained attention on social media.
Among the recipients of Meghan’s debut product were prominent figures such as Tracy Robbins, a fashion designer, and Delfina Blaquier, the wife of polo player Nacho Figueras. The attention to detail in Meghan’s packaging and labeling of the jam, with hessian fabric lids and a personalized numbering system, added a touch of sophistication to the product. The positive feedback from recipients, including Tracy’s appreciation for the jam and Delfina’s endorsement of its taste, further contributed to the buzz surrounding American Riviera Orchard’s launch.
Although Meghan has kept details about the brand’s offerings relatively under wraps, a trademark application filing has hinted at the diverse range of products she may introduce under American Riviera Orchard. These products could span from digital and print cookbooks to tableware essentials like cutlery, dinnerware, and decanters, as well as various food items ranging from jams and jellies to spreads and butters. The teaser trailer released during the brand’s launch also hinted at a blend of elegance and functionality in its upcoming collections.
Comparing Meghan’s Previous Ventures
Meghan’s venture into the lifestyle market with American Riviera Orchard draws parallels to her previous endeavors, particularly her personal lifestyle blog, The Tig. Before her marriage to Prince Harry, The Tig captured a loyal following with its relatable content and insights into Meghan’s everyday life. The closure of The Tig left a void in the market for authentic lifestyle inspiration, prompting fans to eagerly anticipate Meghan’s next move. With American Riviera Orchard, Meghan seems poised to recapture the essence of The Tig while offering a new take on elegant living.
Royal expert Christine Ross views American Riviera Orchard as a natural progression for Meghan, considering her prior success with The Tig. The relatability of Meghan’s content and the aspirational quality of her brand hold the potential to resonate with a wide audience seeking a glimpse into her refined yet accessible lifestyle. By leveraging her platform and personal brand, Meghan could establish American Riviera Orchard as a beacon of sophistication and inspiration in the competitive lifestyle market.