AMC Entertainment, a well-known theatrical giant, recently achieved a significant milestone with its highest attendance and admissions revenue of the year over the course of a single weekend in 2024. This success was attributed to the release of two highly anticipated films, Disney/Pixar’s Inside Out 2 and Sony’s Bad Boys: Ride Or Die. The impact was felt both in the U.S. and internationally, with AMC experiencing a surge in attendance across its locations.
The weekend kicked off with AMC setting records for its most attended day of the year on Friday, June 14th, only to surpass it the following day with Saturday now holding the title of the busiest day of 2024 for the theater chain. Each day of the weekend saw over a million people flocking to AMC theaters, culminating in a total U.S. attendance of approximately 3.8 million from Thursday through Sunday. This impressive turnout was also reflected in international markets, where attendance saw double-digit growth compared to the same period in the previous year.
The success of the weekend was largely attributed to the overwhelming popularity of Inside Out 2, which opened to a stellar $150 million domestically and garnered widespread acclaim as one of the biggest animated openings since Pixar’s Incredibles 2. Similarly, Bad Boys: Ride Or Die contributed to the increased attendance with its strong performance in its second weekend, pulling in an additional $33 million at the domestic box office.
In response to this triumphant weekend, AMC CEO Adam Aron expressed gratitude towards the filmmakers of Inside Out 2 and Bad Boys: Ride Or Die, as well as their studio partners at Disney and Sony Pictures. Aron emphasized the importance of the theatrical experience and the unique allure of seeing movies on the big screen. He credited the success of the films to their appeal to moviegoers and the exceptional marketing efforts that targeted the theater audience.
As AMC continues to expand its presence with 900 theaters and 10,000 screens globally, the company remains committed to providing audiences with an unparalleled cinematic experience. The record-breaking weekend of 2024 serves as a testament to the enduring magic of the movies and the enduring appeal of the theatrical experience. With the continued support of loyal moviegoers, AMC is poised for future success in the ever-evolving landscape of the entertainment industry.