Sony/Wayfarer Studios’ It Ends with Us has defied expectations by crossing the $100M mark at the domestic box office in just its 11th day of release. This anomaly romance drama, based on a Colleen Hoover novel, tells the story of a young woman’s struggle with domestic abuse. Despite not being Blake Lively’s highest-grossing live-action film domestically, it is on track to surpass her top earner, Green Lantern, from 2011.
For director Justin Baldoni, It Ends with Us represents a major milestone in his career. The film has become his highest-grossing project to date, showcasing his ability to bring compelling stories to the big screen. This success is a testament to the power of original films and female-driven narratives in today’s cinema landscape.
It Ends with Us made $2.8M on a single Monday, solidifying its position as one of the top-grossing films in theaters. With a total gross of $100.4M domestically and $180M globally, the film has resonated with audiences worldwide. Sony Pictures Co-Head of Global Theatrical Marketing, Danielle Misher, praised the film’s success, attributing it to the compelling female-led story and the nuanced marketing campaign that celebrated female agency and empowerment.
Despite facing stiff competition from other films like Alien: Romulus and Deadpool & Wolverine, It Ends with Us has managed to hold its own. While Alien: Romulus topped the box office on a recent Monday and Deadpool & Wolverine continues to rake in millions, the heartwarming story of It Ends with Us has captured the hearts of viewers. The film’s success is a reminder of the enduring appeal of original storytelling and diverse representation in Hollywood.
Looking Ahead
As It Ends with Us continues to perform strongly at the box office, industry analysts predict that it will surpass even more milestones in the coming weeks. With positive word of mouth and critical acclaim, the film has the potential to become a lasting success story in the world of cinema. Its impact goes beyond the numbers, showcasing the importance of diverse storytelling and meaningful narratives in today’s film landscape.
The success of It Ends with Us at the box office is a testament to the power of compelling storytelling and female-driven narratives in today’s cinema. As the film continues to break records and captivate audiences, it serves as a beacon of hope for future projects that prioritize authenticity and representation.