In a strategic move to embrace the digital age, Scotland’s STV has appointed Rufus Radcliffe as its new CEO. Radcliffe, who previously oversaw the relaunch of ITV’s streaming service, brings with him a wealth of experience and expertise in the media industry. His appointment comes after Simon Pitts, the former CEO, departed to take on a new role at British media firm Global earlier this year.
Radcliffe’s tenure at ITV, where he served on the Executive Committee for 13 years, was marked by a transformative shift from linear broadcasting to digital platforms. As the Managing Director of Streaming, Interactive, and Data, he played a pivotal role in the launch of ITVX and the successful introduction of BritBox. His innovative approach to content delivery and audience engagement has positioned him as a visionary leader in the industry.
With STV’s close relationship with ITV as its franchise licensee in Scotland, Radcliffe is poised to leverage his strategic and operational expertise to drive the company’s growth as a digital-first, content-led business. Paul Reynolds, Chair of STV Group plc, expressed his enthusiasm for Radcliffe’s appointment, citing his exceptional leadership talent as a key asset in guiding STV into its next phase of expansion and innovation.
As Radcliffe takes the helm at STV, the company is set to embark on a new chapter of growth and digital transformation. His proven track record of success and his visionary approach to media will undoubtedly shape the future direction of STV. With the support of a talented team and a focus on digital innovation, STV is poised to redefine its position in the media landscape under Radcliffe’s leadership.
As STV prepares for the future under Radcliffe’s leadership, the addition of Colin Jones to the board and the departure of Non-Executive Director Simon Miller mark further changes within the organization. These developments signal a continued evolution and a commitment to staying at the forefront of the industry as STV embraces the opportunities of the digital age.