Warner Bros is hoping to kick off September on a high note with the release of the long-awaited sequel to Beetlejuice. The movie is poised to make a splash at the box office, with opening weekend numbers potentially exceeding $100 million. This marks a significant milestone, as the last movie to achieve such a feat in September was New Line’s It in 2017. With a global start projected to reach as high as $145 million, Beetlejuice, Beetlejuice is generating a considerable amount of buzz and anticipation among audiences.
One of the factors contributing to the high expectations for Beetlejuice, Beetlejuice is the strong female appeal of the film. With the addition of Wednesday megastar Jenna Ortega to the cast, alongside Winona Ryder and Catherine O’Hara, the movie has managed to capture the attention of female audiences. First choice and unaided awareness for the film are particularly strong among women, leading to a belief that the movie will perform well domestically.
Beetlejuice, Beetlejuice is set to have a strong international presence, with an estimated 75% international footprint across 69 offshore markets. While markets like the UK, Australia, and Mexico are expected to perform well, challenges may arise in Asia due to the lack of history and clearance issues in countries like China. The film’s performance in Europe, particularly in countries like Germany and France, will also be closely monitored to gauge audience reception.
Warner Bros has employed a comprehensive marketing strategy to promote Beetlejuice, Beetlejuice, including premieres at venues like the Venice Film Festival and London red carpet events. The studio has also hosted fan meet and greets to generate awareness and excitement for the film. Early reviews coming out of the Venice World Premiere have been positive, with Rotten Tomatoes scoring the film at 78% fresh. These efforts are aimed at building momentum for the movie and attracting audiences who may not have the same level of familiarity or nostalgia for the original cult classic.
In a crowded box office landscape, Beetlejuice, Beetlejuice will face competition from other releases like A24’s horror movie The Front Room. With the latter registering lower tracking numbers for the weekend, Beetlejuice, Beetlejuice has the potential to dominate the box office and draw in audiences looking for a mix of nostalgia and new entertainment. However, the film’s success will ultimately depend on how well it resonates with both domestic and international audiences, as well as its ability to sustain momentum in the weeks following its release.
Overall, Beetlejuice, Beetlejuice is poised to be a major box office success, with high expectations for its opening weekend and global performance. Its unique blend of nostalgia, star power, and marketing efforts position it as a frontrunner in the fall and holiday box office season. As audiences eagerly await the return of Beetlejuice to the big screen, the film’s box office performance will serve as a barometer of the enduring appeal of this beloved classic.