Kanye West took a drastically different approach to advertising during the 2024 Super Bowl compared to other celebrities. While Verizon reportedly spent $30 million for a Beyoncé ad, West opted to film his commercial from his cell phone in the backseat of a car. This decision was unusual and unexpected, especially considering the typical extravagance associated with Super Bowl commercials.
With Super Bowl 2024 commercials costing $7 million for a 30-second spot, West’s decision to film a low-budget commercial was certainly a unique choice. Despite not having a glossy production like other ads, West believed in the power of his message. He directed viewers to visit Yeezy.com, emphasizing the importance of his brand and products.
In the unconventional commercial, West showcased his Yeezy Pods shoes, priced at $20. These unique, sock-like shoes were the focal point of his ad, along with other affordable products available on his website. By promoting his merchandise in a simple and direct manner, West aimed to attract customers and generate sales.
While West’s commercial may have been low-budget, his fashion choices for the Super Bowl were anything but. He donned a vintage 1996 Alexander McQueen crucifix mask, paying tribute to the legendary designer. This bold fashion statement sparked intrigue and conversation, adding another layer to West’s overall presence at the event.
Following the airing of West’s unconventional commercial, social media was ablaze with mixed reactions. Some users questioned the effectiveness of his low-budget approach, suggesting that he could have achieved similar results through free social media posts. Others praised West’s creativity and labeled his ad as “genius.” The divisive nature of the ad sparked debate among fans and critics alike.
Regardless of the mixed reactions, one thing is certain – Kanye West always manages to capture attention and spark discussion. His unconventional methods and bold choices set him apart from his peers in the industry. Whether it’s through his music, fashion, or advertising, West continues to push boundaries and challenge traditional norms.
Kanye West’s unconventional Super Bowl ad may not have followed the standard playbook, but it succeeded in generating buzz and interest. By taking a low-budget approach and focusing on product promotion, West showcased his creativity and willingness to break the mold. Love him or hate him, Kanye West will always be a figure that commands attention and leaves a lasting impact on popular culture.