The recent success of the film “It Ends With Us,” based on the bestselling novel by Colleen Hoover, has been overshadowed by rumors of a feud between the film’s star and producer, Blake Lively, and its director and co-financer, Justin Baldoni. Despite the movie overperforming at the box office with a $50 million opening weekend, fans on social media platforms like TikTok have been quick to point out alleged instances that indicate tension between the two key players.
In the film, Baldoni portrays an abusive lover to Lively’s character, which has led some to speculate that their on-screen chemistry may have been affected by off-screen conflicts. While it is not uncommon for actors to draw from personal animosity to enhance their performances, sources close to the production have suggested that the discord between Lively and Baldoni may have been more akin to a typical workplace disagreement rather than anything more sinister.
Blake Lively’s Influence
Despite the rumors of discord, Lively has been praised for her contributions to the film, particularly in the realm of marketing and promotion. She took a hands-on approach to the social media campaigns, not only directing the creative aspects but also actively participating in them. One insider even expressed a wish for Lively to work for them full-time, highlighting the positive impact she had on the project.
In a recent interview, Baldoni spoke highly of Lively, suggesting that she would be an ideal candidate to direct any potential sequels or future installments of “It Ends With Us.” This statement seems to contradict the rumors of conflict between the two, hinting at a more amicable relationship behind the scenes.
Comparisons to Past Controversies
The alleged discord between Lively and Baldoni has drawn comparisons to other high-profile on-set conflicts, such as the drama surrounding the production of “Don’t Worry Darling.” However, while the media frenzy surrounding these incidents may seem intense, it appears that the situation with “It Ends With Us” has not reached the same level of scandalous headlines.
In response to the growing speculation, Justin Baldoni has enlisted the help of crisis PR expert Melissa Nathan to manage the situation. Nathan, a veteran of the industry, has experience working with high-profile clients like Johnny Depp during his legal battles with Amber Heard. Her involvement suggests that the production team is taking the rumors seriously and is making efforts to address them proactively.
While the rumors of conflict between Blake Lively and Justin Baldoni on the set of “It Ends With Us” have generated significant attention, the reality of the situation remains unclear. Both actors have demonstrated professionalism and talent in their respective roles, and it is hoped that the success of the film will ultimately overshadow any off-screen drama. Only time will tell how this behind-the-scenes narrative will impact the future of the franchise and the relationships between its key players.