Imax has recently announced a partnership with Muvi Cinemas, Saudi Arabia’s largest exhibitor, to launch four new Imax With Laser locations in some of the country’s major commercial centers. This move marks a significant expansion for Imax in the region and highlights the company’s commitment to providing immersive cinematic experiences to audiences in Saudi Arabia.
The new Imax With Laser locations will be located in key cities such as Riyadh, Jeddah, and Dhahran. With two locations in Riyadh, one in Jeddah’s Mall of Arabia, and the first Imax system in Dhahran, Imax is strategically positioning itself to reach a wider audience base and cater to the growing demand for premium cinematic experiences in the country.
The partnership between Imax and Muvi Cinemas underscores the commitment of both companies to delivering world-class cinematic experiences to moviegoers in Saudi Arabia. Muvi CEO Adon Quinn emphasized the importance of providing the best possible experiences to guests and maintaining their position as a market leader. By joining forces with Imax, Muvi Cinemas aims to enhance the overall cinematic landscape in the country and offer unparalleled viewing experiences to audiences.
Imax CEO highlighted the company’s significant growth in Saudi Arabia in recent years and expressed optimism about the untapped potential in the market. With a passionate moviegoing audience that appreciates a diverse range of content, Saudi Arabia continues to be a prime market for Imax. The company has seen success with titles like Oppenheimer and Bad Boys, as well as local language content from India and Japan, indicating a strong demand for premium cinematic experiences in the country.
Looking ahead, Imax plans to continue expanding its presence in Saudi Arabia and aims to open at least 50 locations in the country. With the Muvi partnership, Imax now collaborates with the top four exhibitors in Saudi Arabia, solidifying its position as a leader in the market. The company’s 2025 global film slate will include a record 14 “Filmed for Imax” releases, catering to the diverse preferences of audiences in Saudi Arabia and beyond.
Overall, the partnership between Imax and Muvi Cinemas represents a significant development in the cinematic landscape of Saudi Arabia, offering moviegoers access to cutting-edge technology and immersive viewing experiences. As both companies continue to innovate and expand their offerings, audiences can look forward to a new era of cinematic entertainment in the country.