The upcoming sequel to the 1996 action movie, Twisters, starring Glen Powell and Daisy Edgar Jones, is generating quite a buzz in the industry. According to tracking, the film is projected to have a promising start with a box office revenue estimated to be around $45-50 million when it debuts on July 19. Despite concerns about the current market conditions and potential competition, distribution sources have always believed that Twisters had the potential to be a summer hit.
Interestingly, the demographic data provided by tracking services reveals that men under 35 are the most interested in watching Twisters in theaters, closely followed by women over 35. Surprisingly, the group showing the least interest consists of younger women. Despite this, the overall analysis suggests that Twisters appeals to a wide audience, making it a three-quadrant movie with substantial viewership potential.
The original Twisters movie, released in 1996 by Warner Bros and directed by Jan de Bont, was a massive success, grossing $241.7 million domestically. The fact that the sequel is being handled by Warner Bros for international distribution raises expectations even higher. With an impressive marketing campaign that garnered over 29 million social media views in the first 24 hours after the Super Bowl, Twisters seems to have solidified its position as a must-see movie for many audiences.
In addition to Twisters, Universal is gearing up for another summer blockbuster with Illumination’s Despicable Me 4, set to hit theaters on July 3. The animated film is projected to surpass $100 million in sales during the Independence Day holiday, solidifying Universal’s position as a major player in the summer box office race. With strong contenders like Despicable Me 4 in the mix, Twisters will face intense competition for audience attention and box office success.
Twisters, with its exciting premise, talented cast, and strong marketing push, seems poised to make a significant impact on the summer box office. While there are concerns about audience interest and competition from other blockbusters, the overall outlook for the sequel appears positive. As the opening date approaches, all eyes will be on Twisters to see if it can live up to the high expectations set by its predecessor and become a standout hit of the season.