HBO surprised its audience by releasing the entire first season of Last Week Tonight with John Oliver on YouTube. This decision was made in the absence of a new episode airing on Sunday, April 28. The move was announced on social media with a promise of more seasons to come.
In the past, Last Week Tonight episodes were typically uploaded to YouTube the day after they aired. However, with Season 11, HBO made the strategic decision to delay the release of episodes on social media platforms. John Oliver himself expressed disappointment in this decision, as he preferred the flexibility and promotion offered by YouTube.
The network’s decision to delay episode uploads on YouTube was a deliberate move to boost viewership on HBO Max. By making the content exclusively available on the platform for a few days before releasing it on YouTube, HBO aimed to drive more traffic to the streaming service. A spokesperson for HBO emphasized the importance of maximizing viewership on their own platform.
While some may question the relevance of releasing Season 1 of a show that has been on the air for several years, Last Week Tonight’s first season still holds significant value. The show has tackled timeless topics and issues that are still relevant today. By making this season available for free on YouTube, HBO is giving viewers the opportunity to revisit these important discussions.
By releasing Season 1 on YouTube, HBO is not only providing entertainment but also encouraging engagement with the show. Viewers who may have missed the earlier episodes now have the chance to catch up and immerse themselves in the content. This move not only benefits viewers but also strengthens the connection between the audience and the show.
HBO’s decision to release Season 1 of Last Week Tonight with John Oliver on YouTube is a bold and strategic move. By delaying the release of episodes on social media platforms, HBO is prioritizing viewership on HBO Max while also offering free access to valuable content. This decision not only adds value to the show but also enhances viewer engagement and interaction.