NEON’s latest horror movie, Longlegs, has taken the industry by storm with its impressive $2.5M-$3M previews. This unexpected success has sparked excitement among distributors and movie enthusiasts alike. Longlegs has surpassed all expectations by becoming the highest-grossing Thursday night preview in NEON’s history, outshining previous hits like Immaculate.
With such a strong start, industry insiders are speculating that Longlegs could achieve an opening weekend box office collection between $10M-$15M. Some even suggest that it might outperform other major releases like Fly Me to the Moon, which was projected to earn $12M. Despite facing tough competition, Longlegs seems to have struck a chord with audiences and is poised for success.
Longlegs follows the story of an FBI agent played by Maika Monroe, who delves into an unsolved serial killer case with occult ties. The unexpected twists and personal connections to the killer add depth to the movie, making it a gripping watch. Not to forget, the legendary Nicolas Cage also stars in the film, adding to its star power. Interestingly, NEON has kept Cage out of all promotional materials, creating an air of mystery around his character.
NEON’s marketing team has gone above and beyond to promote Longlegs. From cryptic clips to unique partnerships, they have captured the audience’s attention. One standout initiative was teaming up with Alamo Drafthouse Brooklyn to offer teenagers a special screening of Longlegs without their parents. The presence of “bloody nuns” at the screening added an element of intrigue and excitement, making the event a hit with the younger crowd.
Overall, Longlegs’ unexpected success and innovative marketing strategies have set it apart in a crowded marketplace. With a compelling plot, talented cast, and strong early numbers, the movie seems poised to make a mark at the box office. As audiences flock to theaters to witness the chilling tale of Longlegs, NEON’s latest offering is on its way to becoming a standout success in the horror genre.