Thierry Lachkar, the CEO of ITV Studios France, has made a significant addition to his roster by bringing Tetra Media Studio under his umbrella. This move comes after the departures of Jean-François Boyer and Sébastien Borivent, who had been at the helm of Tetra for two decades. Tetra Media Studio, a prominent French drama indie, was acquired by ITV Studios seven years ago and has several scripted labels under its belt. This recent development signifies a shift in leadership at Tetra, with Lachkar taking the reins to oversee the day-to-day operations. Céline Roux, the COO of ITV Studios France, is also expanding her responsibilities to include Tetra in her purview.
The news of Boyer and Borivent’s departure was revealed by Le Figaro last week, marking the end of an era for the company that has produced some of France’s most popular TV dramas. Despite the significant contributions of the outgoing executives, the stage is set for a new chapter under Lachkar’s leadership. Tetra Media Studio has a track record of success with hit shows like Profilage and Les Hommes de l’ombre, and upcoming projects like Anaon and 37 Secondes are already generating buzz in the industry. With partnerships with major networks and platforms such as TF1, Prime Video, Netflix, and more, Tetra is poised for continued growth and innovation in the world of scripted content.
Thierry Lachkar’s tenure at ITV Studios France has been marked by a strategic focus on expanding the company’s footprint in the drama genre. In his efforts to diversify the content offering, Lachkar has set his sights on setting up a dedicated drama department within ITV Studios France. This move aligns with his vision of collaborating with ITV Studios’ international partners to adapt successful formats for the French market. By leveraging existing relationships and track records, Lachkar aims to bring compelling content to audiences across different platforms and territories.
In a recent interview at an ITV Studios press event, Lachkar emphasized the importance of staying attuned to market trends and audience preferences. By identifying opportunities to adapt proven formats and develop new ideas, ITV Studios France is well-positioned to meet the evolving demands of viewers. Lachkar’s approach to cross-genre production and talent recruitment has already yielded positive results, with a renewed focus on expanding the company’s content portfolio. As ITV Studios France continues to produce flagship shows like The Voice France and explores new territories with projects like Destination X, the future looks bright for the company under Lachkar’s leadership.
Thierry Lachkar’s decision to incorporate Tetra Media Studio into ITV Studios France’s lineup reflects a strategic move towards enhancing the company’s scripted content offerings. With a focus on innovation, collaboration, and audience engagement, Lachkar is poised to lead ITV Studios France into a new era of growth and success. As the landscape of the entertainment industry continues to evolve, Lachkar’s leadership will be critical in navigating the challenges and opportunities that lie ahead for ITV Studios France and its partners.