The Impact of Mark Boxer on Mubi’s Distribution Strategy

The Impact of Mark Boxer on Mubi’s Distribution Strategy

Mark Boxer, a veteran in the film distribution industry, has recently joined Mubi as their U.S. Head of Distribution. With over two decades of experience, Boxer brings a wealth of knowledge and expertise to the table. This move by Mubi signifies a shift in their distribution strategy, as they aim to make larger investments in features and expand their reach across the United States.

Boxer’s impressive resume includes stints at Amazon Studios and IFC Films, where he played key roles in developing successful distribution plans for a variety of films. During his time at Amazon, he oversaw award-winning campaigns for movies like Cold War, Sound of Metal, and Being the Ricardos. His experience in launching and managing theatrical distribution divisions showcases his ability to navigate the complex landscape of film distribution.

With Boxer now at the helm of their distribution efforts, Mubi is gearing up to release a lineup of highly anticipated films. This includes titles like Coralie Fargeat’s The Substance, Christopher Andrews’ Bring Them Down, Mati Diop’s Dahomey, and Levan Akin’s Crossing. These films are poised to make a splash in the industry, and Boxer’s expertise will ensure that they receive the attention they deserve.

Boxer’s track record of implementing innovative distribution strategies sets him apart in the industry. At IFC Films, he played a key role in developing the theatrical day-and-date PVOD strategy, a model that many major studios adopted during the pandemic. This forward-thinking approach has allowed films to reach a wider audience through multiple platforms simultaneously.

As Mubi looks to establish itself as a powerhouse in the world of film distribution, the addition of Mark Boxer to their team is a strategic move. His experience, expertise, and proven track record make him an invaluable asset to the company. With Boxer at the helm, Mubi is poised to take their distribution efforts to new heights and solidify their position as a leader in the industry.

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