Box Office

The film industry has experienced a significant shift in recent years, especially during the Covid-19 pandemic when cinemas were closed. While studios initially embraced the day-and-date model, where films were released in theaters and on streaming platforms simultaneously, they soon realized the value of a traditional theatrical release. Theatrical releases not only generate significant revenue
The movie industry underwent significant changes during the Covid pandemic. Theatrical releases were initially replaced by the day-and-date model, where movies were simultaneously released in theaters and on streaming platforms. However, as cinemas reopened, studios realized the importance of a theatrical release. Theatrical screenings serve as advertising and generate revenue through subsequent home entertainment windows.
Amazon MGM Studios’ “Challengers,” featuring Zendaya and directed by Luca Guadagnino, had a decent preview performance, garnering $1.9M at the box office. The film was closely behind Universal’s “Cocaine Bear,” which earned $100K more in previews. As the tennis romantic comedy aims for a $15M opening weekend box office, it faces a mixed reception from